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MOI - Museums of Impact

What opportunities does the surrounding society offer for the museum and its services?

What kind of impact does the museum seek to have on its communities?

Is the museum allowing the environment to impact its own operations?

How can the museum take control of its impact?

For whom and with whom are the services planned and carried out in order to achieve the intended impacts?

How are the museum’s resources put into active use to improve the impact of operations and services?

What kind of operating culture and working practices enables the museum to have an impact?

Is it possible to achieve the desired impacts through the museum’s current services?

MOI! Museums of Impact aims to help museums to answer these questions by creating an evaluation framework for European museums with impact in its core.

MOI! Project in a nutshell:

  • Funded by the Creative Europe programme (CO-OP2)
  • Duration until November 2022
  • 11 Partners from 8 countries across Europe
  • Aim:
    to produce a European museum self-evaluation framework for museums of all sizes an types; to provide museums with a tool that helps them increase their impact in society
  • Key activities:
    a series of workshops and open stakeholder forums to formulate the new model; a number of pilots in museums to test the model; publishing the model and disseminating information about it

MOI! Museums of Impact is a European cooperation project co-funded by the Creative Europe Programme. The project aims to develop a self-evaluation framework with a people-and impact-oriented perspective. The framework helps museums to critically evaluate their operations, and to develop their capacity to meet the demands of a changing society. The project aims to help museums to increase their impact by supporting them in evaluating and refocusing their work actively and according to their own strengths and strategies.

The framework will be developed in a series of collaborative cooperation workshops. Throughout the process, the framework will be tested at a number of pilot museums and to allow stakeholders’ knowledge and needs to feed into the developing model. At regular Stakeholders Forums, developers and museums will meet for open dialogues. The final version of the framework will be published in seven languages together with guidance and promotional material. The framework will be openly accessible for all.

The new evaluation framework will be scalable for any museum, regardless of size or sector. The framework will answer in an innovative way to the need to find streamlined management models while at the same time focus on the impact and value created. The framework will be used for museum-driven development and is also intended to be flexible and different enough to be used as an additional part of any existing evaluation, assessment and accreditation models.

Moi Impact
Moi Impact
The framework will have impact at its core.


The following 11 organisations are collaborating to develop the framework: Finnish Heritage Agency, FI; BAM! Strategie Culturali, IT; Hellenic Ministry of Culture and Sports, EL; Deutscher Museumsbund/NEMO Network of Museum Organisations, DE; Museum of Cycladic Art, EL; Estonian National Museum/Eesti Rahva Muuseum, EE; Finnish Museums Association, FI; European Museum Academy, NL; Museum Council of Iceland, IS; Stiftung Preussischer Kulturbesitz SPK, DE; and MUSIS Steirischer Museumsverband, AT.

The project has begun in December 2019 and will last until November 2022.

MOI is funded by the Creative Europe Programme (COOP2). Its total budget is 735 000 euros.

Contact information:

Project Facebook page: MOI Museums of Impact