Men’s and women’s fashions in Helsinki 1974 (cropped image), Kari Pulkkinen / JOKA / Finnish Heritage Agency. Objektinumero: JOKAKP7_02Muo:12

Kari Pulkkinen

The collection of the photographer Kari Pulkkinen is a cross-section of Finnish fashion from 1968 to 1994: the clothing market, clothing brands and collections. Pulkkinen took photographs for clothes shops such as Ajatar, Teinitalo and Pukeva, as well as companies in the Finnish clothing industry such as Arola and Suomen Trikoo. Women’s magazines, such as Mona Lisa, Hopeapeili and Muoti+Kauneus, were important customers. He also took many photographs of celebrities.

More pictures: joka.kuvakokoelmat.fi

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